In preparation for an increase in the weekly cost of my new driving school car (due to be delivered this month), I have been reviewing my pricing structure. While I do not plan to increase the price of my standard 1.5 hour or 2 hour lessons at this stage, my standard hourly rate for one hour lessons will increase by £1 with immediate effect. In addition, I will now only be offering discounted prices for blocks of lessons that take place during the week (Monday to Friday) and finish before 4pm. Therefore, discounts will no longer be offered to people who wish to book lessons in the evening or at the weekend as these are prime slots which are in very high demand (usually requested by people who work during the day in the week). However, learners already registered with me and actively taking regular lessons with me during November 2018 will not be affected by this change.
From 1st January 2019, I will be changing the pricing structure for the test day (i.e. a 2.5 hour session that includes a one hour pre-test lesson, use of my car for the test, debrief and return home). The price will increase for learners who have had less than 15 hours of lessons with me but will decrease for learners who had more than 25 hours of lessons with me (to reward their loyalty). In addition, for those who have had more than 25 hours of lessons with me and never cancelled a lesson, the entire test day session will be free of charge (to reward loyalty and reliability).
Prices for lessons for qualified drivers (Pass Plus, Refresher or Motorway Driving) increased today by around 5% (but discounts will be offered to people who passed their test after learning to drive with me).
Given the uncertainty of the economy in the build up to the UK’s scheduled departure from the EU in March 2019 (and the possibility of higher petrol prices in the coming months), I will be reviewing my pricing structure periodically during next year. Again, learners who are already taking regular lessons with me will not be affected by any future price increase (subject to my terms).